Founded in 1993, by John Mix and Olympic Gold Medalist, Pablo Morales, FINIS develops the most technological and advanced training equipment for the swimming industry. From competitive swim wear and technical training equipment to high-end competitive swim goggles and children's water confidence products, FINIS offers something for swimmers of all abilities to improve their technique and add to their enjoyment of being in the water.

In 1993, Pablo Morales and John Mix realized a need for competitive swimmers to improve their technique, flexibility and strength within all four swimming strokes. To address this general necessity, they pinpointed the dolphin kick as a core technique and muscle group that no product effectively addressed. Their efforts and hard work paid off at the competition of the final product as it marked a significant milestone for competitive swimming representing the first product of its kind that the swimming industry had ever seen. It was termed the "Monofin", consisting of a single fiberglass fin that encapsulates both feet into one foot pocket, allowing the swimmer to kick upwards and downwards in a balanced and repetitive dolphin-like manner.

This unique and patented product promotes a motion generated from the hips rather than the knees, maximizing the lower back, abdominal and quadriceps muscles. It encourages a quick and powerful kicking action to simulate race pace kick tempo, resulting in a fast and streamline propulsion through the water. Today, this technique is recognized as one of the greatest recent changes in swimming history, pushing competitive swimming to new levels where faster times are now attainable, not just imagined.

The inception of the Monofin gave birth to an entire new breed of products, as well as, a Company dedicated to the development of the most technological and advanced training equipment for the swimming industry. That Company is FINIS, offering something for swimmers of all abilities to improve their technique and add t their enjoyment of being in the water.

FINIS is a Latin word that signifies "the end" or "grand finale." It holds symbolic meaning to the Company as it resembles likeness to the first product name, while also representing the true nature why we, as swimmers, undergo such rigorous training schedules, continuing to strive and improve upon such an unnatural, but immensely rewarding sport. FINIS is, and will always remain, whole heartedly committed to the discovery and development of innovative swimming products that enable athletes to meet that "end" or "grand finale" of a finish line, we as competitors and individuals set as a benchmark to become bigger and better than who we really are.

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